About

As a writer and designer, the best tool I offer my clients is this: I listen.

My clients know their stories, but are not sure how to present them.

I listen for the unique selling points (USPs), then weave them into a story presented in an appropriate design.

The outcome will be memorable and relevant to your target market — while bolstering your team’s pride.

Three Questions

The following questions will prompt you to begin telling your story:

1. Who is your ideal client?

2. What message do you want to convey?

3. What are your USPs (unique selling points)?

That last question may be the most challenging.

Let me step in.

I’ll ferret out your USPs and create a design that best delivers your message, for your story will drive the design.

Presentations & Webinars

I got my start in web design through extensive experience designing and writing content for executive and marketing presentations, as well as creating and facilitating numerous webinars on a variety of topics.

Presentations and webinars need to tell a story, but with slight differences from a website. The speaker will be appreciated when starting with a clear agenda. Audiences want to know what to expect, instead of being surprised.

Regardless of the topic a speaker or instructor delivers, both presentations and webinars are created in PowerPoint.

The structure should be easy to follow in a natural flow. A logical sequence of the material — along with relevant graphs, pictures, color and text — is the backbone of a successful design.

Personal Statement

I can’t wait to hear about your story!

I thrive on launching into a new design project, whether it’s a website, presentation or webinar. I enjoy finding the right tone to reflect your voice and style, and clarifying the vision you have for your business.

Over time, I’ve developed an ear for what my clients want. Much to their surprise and delight, I give them what they need.