Every business has a story that deserves to be shared.
WEBSITES ▪ PRESENTATIONS ▪ WEBINARS
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DESIGN & WRITING SERVICES
What’s your story?
Let’s tell the story of your business through your unique selling points—the ones that resonate with your target clients and inspire them to share.
Let’s talk. We’ll start with your story.
My Design Process
Barbara Louise
“Whatever business you’re in, your story will drive the tone, structure and style of your marketing designs, and be consistent across all platforms.
Once we clarify your story, here are a few of the features that contribute to my process of creating your site’s design.”
Bold and Splashy Landing Page
Movie posters and magazine covers know the power of a bold image and splashy headline. That’s how I approach a site’s landing page. Words + Pictures need to delivery your message in at a glance. Are you traditional? Casual? Or another point on the spectrum?
Just like the fashions you choose, a landing page shows off your style and sets a tone.
Your clients like to scroll. Browsing feels like freedom. Let’s make your site browse-worthy.
Scroll vs. Click
Let’s face it: scrolling is like dating before you make the commitment to click.
Visitors to your site will first be drawn to the image and the headlines that grab them, then they will scroll for more information before venturing to the finer details of your pages.
Collection of Images
As a writer, I work with words. But as a designer, I know images can be more powerful.
For that reason, whenever a site has a collection of images that make sense together, I arrange them in a gallery, which can serve beautifully as a table of contents.
Each image clicks to a story.
A cover page with rotating pictures can entice visitors to explore more.
Private Sites and Email Marketing Campaigns
Your website can be private by requiring a password. We can send out invitations to a target audience to help assure they’ll visit.
Naturally, Squarespace offers an email marketing tool for streamlined functionality.
Serious information requires easily digestible wording.
Presentations and Webinars
Presentations and webinars need to tell a story, but with slight differences from a website.
The speaker will be appreciated when starting with a clear agenda. Audiences want to know what to expect, instead of being surprised.
Pictures Lead to Stories
When I designed this e-magazine, I knew visitors to the site would be real estate buyers and expect pictures. But I needed to entice them to read the stories that high-end realtors commissioned me to write.
A cover page was the perfect solution. Money shots of the properties rotate until visitors enter the site and read the stories.
By Invitation Only
Password
Logical Structure
Deciding on the sequence of information is essential in creating a sound overall structure of your site.
This is especially true when your business offers complex or professional advice, or perhaps instruction on a sophisticated topic.
Regardless of the topic a speaker or instructor delivers, both presentations and webinars are created in PowerPoint.
The structure should be easy to follow in a natural flow.
A logical sequence of the material — along with relevant graphs, pictures, color and text — is the backbone of a successful design.
WEBSITES ▪ PRESENTATIONS ▪ WEBINARS
Let’s talk. We’ll start with your story.
Member, Squarespace Circle